Global supply chains are undergoing a structural transformation. The combined pressures of tariff volatility, pandemic-era disruptions, and geopolitical instability have rendered traditional cost-optimized B2B logistics models increasingly obsolete.
“We are living in an age where supply chains are shifting from being optimised for cost down to the nano penny to ones optimised for resilience,” said Rathna Sharad, CEO and Co-Founder of FlavorCloud. “Covid-19 started this trend, and now tariff volatility has accelerated and cemented this new paradigm.”
This shift is reshaping freight strategy. Airfreight—once seen as a costly exception—is now an essential tool for rapid, reliable response in a volatile market.
“Merchants need flexible sourcing and shipping options to adapt to fluctuating demand and policy changes in real time,” Sharad explained. “This means leveraging faster transport modes—air and ground—to reach markets quickly.”
FlavorCloud’s Delivered Duty Paid (DDP) B2B airfreight network is purpose-built for such volatility, delivering predictable network rates, automated brokerage and compliance, end-to-end visibility, and faster transit times. This combination provides brands with resilience without sacrificing cost efficiency.
Traditional B2B airfreight has been hampered by fragmentation, manual processes, and opaque pricing.
“Manual paperwork, OCR tech, estimated landed costs, and multiple intermediaries—from brokers to carriers—are still the norm,” Sharad noted. “This market is long overdue for technological transformation.”
FlavorCloud addresses these inefficiencies through a single, integrated platform that offers guaranteed landed costs, automated brokerage, and full shipment visibility—delivering consumer-grade simplicity to a historically complex industry.
A critical differentiator is FlavorCloud’s role as Importer of Record (IOR) in cross-border transactions.
“In every international shipment, there’s an Importer of Record. When this role isn’t explicitly handled by a cross-border partner, 90% of the time the responsibility—and the risk—falls on the merchant,” Sharad said.
By taking on IOR responsibilities, FlavorCloud ensures full compliance with local government and regulatory requirements, reducing legal exposure and enabling faster, smoother market entry—especially in challenging-to-serve regions.
Customs classification has long been a pain point for global shippers. FlavorCloud’s AI-powered landed cost engine delivers a breakthrough in accuracy and efficiency.
The system assigns precise 10-digit HS codes with over 95% classification accuracy, refined through a decade of feedback from actual customs operations.
Once classified, the engine calculates duties, taxes, and fees based on destination country, product type, value, and applicable trade agreements. It also generates quality scores to improve data integrity and customs clearance outcomes.
For CFOs and procurement leaders, this transparency is transformative.
“Guaranteed landed costs allow brands to accurately forecast and manage unit economics and gross margins in one of the most complex segments of international trade,” Sharad emphasized.
By integrating compliance automation, financial predictability, and speed-to-market advantages, FlavorCloud’s approach equips brands to navigate the new normal of global logistics—one where resilience outweighs cost as the ultimate competitive advantage.
Source: https://aircargoweek.com/resilience-over-cost/
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