The Southeast Asian region bounces the global supply chain

18.09.2025

The Asia Pacific region remains a dynamic force in the worldwide economy. While traditional manufacturing hubs in Northeast Asia face headwinds, Southeast Asia countries are emerging as critical growth drivers, particularly within the air freight market. The traditional peak season, historically centered on China, is now driven by robust export flows from Southeast Asia. Vietnam, Thailand, and Malaysia are seeing a surge in shipments, with their volumes to the United States beginning to surpass those from China. This growth is fueled by high-value, high-tech products, including AI servers, consumer electronics, and other advanced components on Transpacific Eastbound (TPEB) routes. In response to this rising demand, airlines are already increasing capacity to accommodate the accelerated growth.

 

This trend is not isolated to air freight; it also applies to sea logistics. The Philippines, for example, is experiencing rising ocean freight rates driven by early preparations for the Christmas season, a typical trend for September each year. The country's Manufacturing Purchasing Managers Index (PMI), a key economic indicator, remained consistently above 50 in 2025, indicating an expanding manufacturing sector. Similarly, Thailand and Vietnam have also seen their manufacturing sectors expand.

This growth, however, is not without its challenges. The rising demand leads to capacity constraints and rate increases in key trade lanes. For example, air freight space from Hong Kong to destinations like Singapore and Vietnam is under pressure. Similarly, flights from Vietnam to the US West Coast are experiencing higher demand and rising rates, particularly for electronics shipments. In Thailand, capacity is tightening on long-haul routes to the US and Europe, with rates trending upward.

Regional logistical hubs are playing a crucial role in managing these shifts. Singapore, a central transshipment hub, is poised to see higher volumes due to extended tariff negotiations between China and the US. The Shanghai Pudong (PVG) airport has also implemented a new direct transfer service to ease pressure at origins such as Hanoi, Ho Chi Minh City, Bangkok, and Penang for US and European lanes, providing much-needed capacity during the peak season.

On the ocean freight side, while global container rates have faced downward pressure, intra-Asia rates also dropped in the first half of 2025. Despite this, specific markets like the Philippines are seeing rising ocean rates, driven by seasonal demand. The overall market is adapting to geopolitical tensions, with smaller regional lines expanding their presence as larger liners reroute around conflict zones.

In conclusion, the Southeast Asia region is constantly influencing the world. The region's vibrant manufacturing base and strong export flows, particularly in high-tech sectors, drive its own economic expansion and fundamentally alter global trade patterns. As businesses continue to navigate a complex geopolitical and economic landscape, Southeast Asia's role as a primary engine of growth in the Asia Pacific region is expected to solidify further. Its ability to adapt to shifting demands and its increasing importance in global supply chains make it a key market to watch in the coming years.

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